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1 Communication, Advertising and Marketing Education Foundation Ltd
орг.Англо-русский экономический словарь > Communication, Advertising and Marketing Education Foundation Ltd
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2 Communication, Advertising and Marketing Education Foundation
орг.сокр. CAM марк., брит. Центр образования в области коммуникации, рекламы и маркетинга*, Учебный центр коммуникации, рекламы и маркетинга* (национальная образовательная организация, созданная в 1970 г. с целью содействия образованию в области рекламы и маркетинга и организации учебной деятельности в этой сфере)See:* * *Фонд коммуникативного, рекламного и маркетингового образованияобразовательная благотворительная организация, созданная и финансируемая Рекламной ассоциацией и Институтом по связям с общественностью, которая готовит специалистов в области делового общения, рекламы и маркетинга, по связям с общественностьюАнгло-русский экономический словарь > Communication, Advertising and Marketing Education Foundation
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3 Communication, Advertising and Marketing Education Foundation
Общая лексика: Учебный центр коммуникации, рекламы и маркетинга (создан в 1969 г. в результате слияние учебных подразделений Рекламной ассоциации Института практиков рекламы и Института по организации об)Универсальный англо-русский словарь > Communication, Advertising and Marketing Education Foundation
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4 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
5 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
6 MAC
1) Общая лексика: hum. сокр. Mammalian Artificial Chromosome, hum. сокр. Marker And Cell, (Media Access Control) управление доступом к среде (1. Подуровень канального уровня ( семиуровневой модели OSI). Определяет методы доступа к среде передачи данных, формат кадров и адресацию. 2. Часть протокола канального ур), move, add and change, moves, adds and changes, Midlands Arts Centre2) Компьютерная техника: Motorola Advanced Computer, Multiple Architecture Computer3) Авиация: САХ (Средняя Аэродинамическая Хорда)4) Медицина: синдром Морганьи-Адамса-Стокса5) Американизм: Market Access and Compliance, Men Against Communism, Multi Agency Complex6) Спорт: Mid America Conference7) Военный термин: Maintenance Advisory Committee, Make A Change, Marine amphibious corps, Maritime Air Command, Medical Administration Corps, Military Affairs Committee, Military Areas of Coordination, Military Armistice Commission, Military Assistance Command, Military Aviation College, Missile Advisory Committee, Missile Analysis Center, Mission Assurance Category, Mixed Armistice Commission, Mobile Inshore Undersea Warfare Attack Craft, Multi-Array Correlator, main allocation chart, maintenance allocation chart, major air command, maneuver area command, manpower authorization change, maximum admissible concentration, maximum air concentration, medium armoured car, military aid to the community, missile activation circuit, mission assignment code, mobilization availability category, mock air combat, motor ambulance convoy, смешанная комиссия по перемирию, Military Airlift Command (Now Air Mobility Command), Military Airlift Command (сейчас AMC)8) Техника: Macintosh computer, maintenance action card, maintenance analysis center, management advisory committee, material accounting, memory access controller, minimal alveolar concentration, multiple-access computer9) Шутливое выражение: Machine Always Crashes10) Юридический термин: Middle Aged Cops, (Material Adverse Change) существенное неблагоприятное изменение обстоятельств11) Страхование: Maritime Arbitration Commission12) Грубое выражение: Must Act Crappy13) Горное дело: предельно допустимая концентрация14) Металлургия: metal-arc cutting15) Телекоммуникации: Media Access Control (IEEE 802)16) Сокращение: Macedonian, Mainland China Affairs Council (Taiwan), Mean Aerodynamic Chord, Medium Armored Car (USA), Military Airlift Command (Now defunct (USAF)), Modular Artillery Charge system (US Army), Multiply ACcumulate (computer operation), machine-aided cognition, military aircraft command, monitor and control, multi-application computer, multiple access computer, an MIT interdepartmental lab (renamed to LCS; stands for many things), Maintenance Analysis Centre, Military Air Command, Multiple Access Channel, Multiplier-Accumulator, Multiply and Accumulate17) Университет: Man And Computer, Mathematics Access Centre, Mathematics And Computation18) Физиология: Macerated, Monitored Anesthesia Care, Mycobacterium Avium Complex19) Электроника: Multiplexed Analogue Components20) Вычислительная техника: media access control, memory address controller, microprocessor-array computer, multiplexed analog component, расширение файлов растровых изображений MacPaint, Membership Advisory Committee (ICANN), Media Access Control (ISO, OSI, LAN, WLAN), Mandatory Access Control (MLS), Message Authentication Code (SSL, SRT, Verschluesselung), an MIT interdepartmental lab (stands for many things, renamed to LCS)21) Нефть: MPC, maximum acceptable concentration, maximum permissible concentration, карта распределения работ по техническому обслуживанию (maintenance allocation chart), консультативный комитет по техническому обслуживанию (maintenance advisory committee), максимальная допустимая концентрация (minimal allowable concentration), пункт анализа работ по техническому обслуживанию (maintenance analysis center), maximal allowable concentration22) Анестезиология: monitored anesthesia care (анестезиологическое сопровождение), Минимальная альвеолярная концентрация23) Иммунология: membrane attack complex24) Космонавтика: Middle Atmosphere Co-operation programme25) Транспорт: Manifest Analysis And Certification, Midair Attitude Correction, Military Airlift Command26) Воздухоплавание: Multi Access Computer28) Деловая лексика: Marketing Advertising And Communication, Middle Area Conference, Multi Actors Cooperation29) Бытовая техника: управление доступом к среде передачи30) Глоссарий компании Сахалин Энерджи: mechanical acceptance certificate, (P) manual alarm call (point), генподряд по системам автоматизации, major automatization contractor главный подрядчик по автоматизации31) Образование: Minority Achievement Committee32) Сетевые технологии: Media Access Controller, mandatory access control, medium access control, message authentification code, код аутентификации сообщений, полномочное управление доступом, управление доступом к линии связи, управление доступом к среде34) Полимеры: maximum allowable concentration35) Программирование: Measured Attenuation Correction36) Автоматика: manual adaptive control37) Сахалин Р: Main Automation Contractor, Manual Alarm Call (P)38) Химическое оружие: MAC daily average39) Безопасность: message authentication check40) Криптография: (Message Authentication Code) имитозащита (по крайней мере, в частных случаях программисты имеют в виду это)41) Расширение файла: Media/Medium Access Control, Message Authentication Code, Multiple Access Computers, Macintosh (Apple Macintosh Computer), Graphic format (MAC Paint)42) Нефть и газ: Main Automations Contract, контракт на основные средства автоматизации, основной контракт по автоматике, основной контракт по автоматике трубопровода, main automation contract43) Нефтеперерабатывающие заводы: Кнопки аварийной пожарной сигнализации44) Майкрософт: код проверки подлинности сообщения45) Общественная организация: Missions Across Canada46) Должность: MAKEUP ART and COSMETICS, Management And Administrative Computing47) Международная торговля: Market Access & Compliance -
7 MAc
1) Общая лексика: hum. сокр. Mammalian Artificial Chromosome, hum. сокр. Marker And Cell, (Media Access Control) управление доступом к среде (1. Подуровень канального уровня ( семиуровневой модели OSI). Определяет методы доступа к среде передачи данных, формат кадров и адресацию. 2. Часть протокола канального ур), move, add and change, moves, adds and changes, Midlands Arts Centre2) Компьютерная техника: Motorola Advanced Computer, Multiple Architecture Computer3) Авиация: САХ (Средняя Аэродинамическая Хорда)4) Медицина: синдром Морганьи-Адамса-Стокса5) Американизм: Market Access and Compliance, Men Against Communism, Multi Agency Complex6) Спорт: Mid America Conference7) Военный термин: Maintenance Advisory Committee, Make A Change, Marine amphibious corps, Maritime Air Command, Medical Administration Corps, Military Affairs Committee, Military Areas of Coordination, Military Armistice Commission, Military Assistance Command, Military Aviation College, Missile Advisory Committee, Missile Analysis Center, Mission Assurance Category, Mixed Armistice Commission, Mobile Inshore Undersea Warfare Attack Craft, Multi-Array Correlator, main allocation chart, maintenance allocation chart, major air command, maneuver area command, manpower authorization change, maximum admissible concentration, maximum air concentration, medium armoured car, military aid to the community, missile activation circuit, mission assignment code, mobilization availability category, mock air combat, motor ambulance convoy, смешанная комиссия по перемирию, Military Airlift Command (Now Air Mobility Command), Military Airlift Command (сейчас AMC)8) Техника: Macintosh computer, maintenance action card, maintenance analysis center, management advisory committee, material accounting, memory access controller, minimal alveolar concentration, multiple-access computer9) Шутливое выражение: Machine Always Crashes10) Юридический термин: Middle Aged Cops, (Material Adverse Change) существенное неблагоприятное изменение обстоятельств11) Страхование: Maritime Arbitration Commission12) Грубое выражение: Must Act Crappy13) Горное дело: предельно допустимая концентрация14) Металлургия: metal-arc cutting15) Телекоммуникации: Media Access Control (IEEE 802)16) Сокращение: Macedonian, Mainland China Affairs Council (Taiwan), Mean Aerodynamic Chord, Medium Armored Car (USA), Military Airlift Command (Now defunct (USAF)), Modular Artillery Charge system (US Army), Multiply ACcumulate (computer operation), machine-aided cognition, military aircraft command, monitor and control, multi-application computer, multiple access computer, an MIT interdepartmental lab (renamed to LCS; stands for many things), Maintenance Analysis Centre, Military Air Command, Multiple Access Channel, Multiplier-Accumulator, Multiply and Accumulate17) Университет: Man And Computer, Mathematics Access Centre, Mathematics And Computation18) Физиология: Macerated, Monitored Anesthesia Care, Mycobacterium Avium Complex19) Электроника: Multiplexed Analogue Components20) Вычислительная техника: media access control, memory address controller, microprocessor-array computer, multiplexed analog component, расширение файлов растровых изображений MacPaint, Membership Advisory Committee (ICANN), Media Access Control (ISO, OSI, LAN, WLAN), Mandatory Access Control (MLS), Message Authentication Code (SSL, SRT, Verschluesselung), an MIT interdepartmental lab (stands for many things, renamed to LCS)21) Нефть: MPC, maximum acceptable concentration, maximum permissible concentration, карта распределения работ по техническому обслуживанию (maintenance allocation chart), консультативный комитет по техническому обслуживанию (maintenance advisory committee), максимальная допустимая концентрация (minimal allowable concentration), пункт анализа работ по техническому обслуживанию (maintenance analysis center), maximal allowable concentration22) Анестезиология: monitored anesthesia care (анестезиологическое сопровождение), Минимальная альвеолярная концентрация23) Иммунология: membrane attack complex24) Космонавтика: Middle Atmosphere Co-operation programme25) Транспорт: Manifest Analysis And Certification, Midair Attitude Correction, Military Airlift Command26) Воздухоплавание: Multi Access Computer28) Деловая лексика: Marketing Advertising And Communication, Middle Area Conference, Multi Actors Cooperation29) Бытовая техника: управление доступом к среде передачи30) Глоссарий компании Сахалин Энерджи: mechanical acceptance certificate, (P) manual alarm call (point), генподряд по системам автоматизации, major automatization contractor главный подрядчик по автоматизации31) Образование: Minority Achievement Committee32) Сетевые технологии: Media Access Controller, mandatory access control, medium access control, message authentification code, код аутентификации сообщений, полномочное управление доступом, управление доступом к линии связи, управление доступом к среде34) Полимеры: maximum allowable concentration35) Программирование: Measured Attenuation Correction36) Автоматика: manual adaptive control37) Сахалин Р: Main Automation Contractor, Manual Alarm Call (P)38) Химическое оружие: MAC daily average39) Безопасность: message authentication check40) Криптография: (Message Authentication Code) имитозащита (по крайней мере, в частных случаях программисты имеют в виду это)41) Расширение файла: Media/Medium Access Control, Message Authentication Code, Multiple Access Computers, Macintosh (Apple Macintosh Computer), Graphic format (MAC Paint)42) Нефть и газ: Main Automations Contract, контракт на основные средства автоматизации, основной контракт по автоматике, основной контракт по автоматике трубопровода, main automation contract43) Нефтеперерабатывающие заводы: Кнопки аварийной пожарной сигнализации44) Майкрософт: код проверки подлинности сообщения45) Общественная организация: Missions Across Canada46) Должность: MAKEUP ART and COSMETICS, Management And Administrative Computing47) Международная торговля: Market Access & Compliance -
8 Mac
1) Общая лексика: hum. сокр. Mammalian Artificial Chromosome, hum. сокр. Marker And Cell, (Media Access Control) управление доступом к среде (1. Подуровень канального уровня ( семиуровневой модели OSI). Определяет методы доступа к среде передачи данных, формат кадров и адресацию. 2. Часть протокола канального ур), move, add and change, moves, adds and changes, Midlands Arts Centre2) Компьютерная техника: Motorola Advanced Computer, Multiple Architecture Computer3) Авиация: САХ (Средняя Аэродинамическая Хорда)4) Медицина: синдром Морганьи-Адамса-Стокса5) Американизм: Market Access and Compliance, Men Against Communism, Multi Agency Complex6) Спорт: Mid America Conference7) Военный термин: Maintenance Advisory Committee, Make A Change, Marine amphibious corps, Maritime Air Command, Medical Administration Corps, Military Affairs Committee, Military Areas of Coordination, Military Armistice Commission, Military Assistance Command, Military Aviation College, Missile Advisory Committee, Missile Analysis Center, Mission Assurance Category, Mixed Armistice Commission, Mobile Inshore Undersea Warfare Attack Craft, Multi-Array Correlator, main allocation chart, maintenance allocation chart, major air command, maneuver area command, manpower authorization change, maximum admissible concentration, maximum air concentration, medium armoured car, military aid to the community, missile activation circuit, mission assignment code, mobilization availability category, mock air combat, motor ambulance convoy, смешанная комиссия по перемирию, Military Airlift Command (Now Air Mobility Command), Military Airlift Command (сейчас AMC)8) Техника: Macintosh computer, maintenance action card, maintenance analysis center, management advisory committee, material accounting, memory access controller, minimal alveolar concentration, multiple-access computer9) Шутливое выражение: Machine Always Crashes10) Юридический термин: Middle Aged Cops, (Material Adverse Change) существенное неблагоприятное изменение обстоятельств11) Страхование: Maritime Arbitration Commission12) Грубое выражение: Must Act Crappy13) Горное дело: предельно допустимая концентрация14) Металлургия: metal-arc cutting15) Телекоммуникации: Media Access Control (IEEE 802)16) Сокращение: Macedonian, Mainland China Affairs Council (Taiwan), Mean Aerodynamic Chord, Medium Armored Car (USA), Military Airlift Command (Now defunct (USAF)), Modular Artillery Charge system (US Army), Multiply ACcumulate (computer operation), machine-aided cognition, military aircraft command, monitor and control, multi-application computer, multiple access computer, an MIT interdepartmental lab (renamed to LCS; stands for many things), Maintenance Analysis Centre, Military Air Command, Multiple Access Channel, Multiplier-Accumulator, Multiply and Accumulate17) Университет: Man And Computer, Mathematics Access Centre, Mathematics And Computation18) Физиология: Macerated, Monitored Anesthesia Care, Mycobacterium Avium Complex19) Электроника: Multiplexed Analogue Components20) Вычислительная техника: media access control, memory address controller, microprocessor-array computer, multiplexed analog component, расширение файлов растровых изображений MacPaint, Membership Advisory Committee (ICANN), Media Access Control (ISO, OSI, LAN, WLAN), Mandatory Access Control (MLS), Message Authentication Code (SSL, SRT, Verschluesselung), an MIT interdepartmental lab (stands for many things, renamed to LCS)21) Нефть: MPC, maximum acceptable concentration, maximum permissible concentration, карта распределения работ по техническому обслуживанию (maintenance allocation chart), консультативный комитет по техническому обслуживанию (maintenance advisory committee), максимальная допустимая концентрация (minimal allowable concentration), пункт анализа работ по техническому обслуживанию (maintenance analysis center), maximal allowable concentration22) Анестезиология: monitored anesthesia care (анестезиологическое сопровождение), Минимальная альвеолярная концентрация23) Иммунология: membrane attack complex24) Космонавтика: Middle Atmosphere Co-operation programme25) Транспорт: Manifest Analysis And Certification, Midair Attitude Correction, Military Airlift Command26) Воздухоплавание: Multi Access Computer28) Деловая лексика: Marketing Advertising And Communication, Middle Area Conference, Multi Actors Cooperation29) Бытовая техника: управление доступом к среде передачи30) Глоссарий компании Сахалин Энерджи: mechanical acceptance certificate, (P) manual alarm call (point), генподряд по системам автоматизации, major automatization contractor главный подрядчик по автоматизации31) Образование: Minority Achievement Committee32) Сетевые технологии: Media Access Controller, mandatory access control, medium access control, message authentification code, код аутентификации сообщений, полномочное управление доступом, управление доступом к линии связи, управление доступом к среде34) Полимеры: maximum allowable concentration35) Программирование: Measured Attenuation Correction36) Автоматика: manual adaptive control37) Сахалин Р: Main Automation Contractor, Manual Alarm Call (P)38) Химическое оружие: MAC daily average39) Безопасность: message authentication check40) Криптография: (Message Authentication Code) имитозащита (по крайней мере, в частных случаях программисты имеют в виду это)41) Расширение файла: Media/Medium Access Control, Message Authentication Code, Multiple Access Computers, Macintosh (Apple Macintosh Computer), Graphic format (MAC Paint)42) Нефть и газ: Main Automations Contract, контракт на основные средства автоматизации, основной контракт по автоматике, основной контракт по автоматике трубопровода, main automation contract43) Нефтеперерабатывающие заводы: Кнопки аварийной пожарной сигнализации44) Майкрософт: код проверки подлинности сообщения45) Общественная организация: Missions Across Canada46) Должность: MAKEUP ART and COSMETICS, Management And Administrative Computing47) Международная торговля: Market Access & Compliance -
9 mac
1) Общая лексика: hum. сокр. Mammalian Artificial Chromosome, hum. сокр. Marker And Cell, (Media Access Control) управление доступом к среде (1. Подуровень канального уровня ( семиуровневой модели OSI). Определяет методы доступа к среде передачи данных, формат кадров и адресацию. 2. Часть протокола канального ур), move, add and change, moves, adds and changes, Midlands Arts Centre2) Компьютерная техника: Motorola Advanced Computer, Multiple Architecture Computer3) Авиация: САХ (Средняя Аэродинамическая Хорда)4) Медицина: синдром Морганьи-Адамса-Стокса5) Американизм: Market Access and Compliance, Men Against Communism, Multi Agency Complex6) Спорт: Mid America Conference7) Военный термин: Maintenance Advisory Committee, Make A Change, Marine amphibious corps, Maritime Air Command, Medical Administration Corps, Military Affairs Committee, Military Areas of Coordination, Military Armistice Commission, Military Assistance Command, Military Aviation College, Missile Advisory Committee, Missile Analysis Center, Mission Assurance Category, Mixed Armistice Commission, Mobile Inshore Undersea Warfare Attack Craft, Multi-Array Correlator, main allocation chart, maintenance allocation chart, major air command, maneuver area command, manpower authorization change, maximum admissible concentration, maximum air concentration, medium armoured car, military aid to the community, missile activation circuit, mission assignment code, mobilization availability category, mock air combat, motor ambulance convoy, смешанная комиссия по перемирию, Military Airlift Command (Now Air Mobility Command), Military Airlift Command (сейчас AMC)8) Техника: Macintosh computer, maintenance action card, maintenance analysis center, management advisory committee, material accounting, memory access controller, minimal alveolar concentration, multiple-access computer9) Шутливое выражение: Machine Always Crashes10) Юридический термин: Middle Aged Cops, (Material Adverse Change) существенное неблагоприятное изменение обстоятельств11) Страхование: Maritime Arbitration Commission12) Грубое выражение: Must Act Crappy13) Горное дело: предельно допустимая концентрация14) Металлургия: metal-arc cutting15) Телекоммуникации: Media Access Control (IEEE 802)16) Сокращение: Macedonian, Mainland China Affairs Council (Taiwan), Mean Aerodynamic Chord, Medium Armored Car (USA), Military Airlift Command (Now defunct (USAF)), Modular Artillery Charge system (US Army), Multiply ACcumulate (computer operation), machine-aided cognition, military aircraft command, monitor and control, multi-application computer, multiple access computer, an MIT interdepartmental lab (renamed to LCS; stands for many things), Maintenance Analysis Centre, Military Air Command, Multiple Access Channel, Multiplier-Accumulator, Multiply and Accumulate17) Университет: Man And Computer, Mathematics Access Centre, Mathematics And Computation18) Физиология: Macerated, Monitored Anesthesia Care, Mycobacterium Avium Complex19) Электроника: Multiplexed Analogue Components20) Вычислительная техника: media access control, memory address controller, microprocessor-array computer, multiplexed analog component, расширение файлов растровых изображений MacPaint, Membership Advisory Committee (ICANN), Media Access Control (ISO, OSI, LAN, WLAN), Mandatory Access Control (MLS), Message Authentication Code (SSL, SRT, Verschluesselung), an MIT interdepartmental lab (stands for many things, renamed to LCS)21) Нефть: MPC, maximum acceptable concentration, maximum permissible concentration, карта распределения работ по техническому обслуживанию (maintenance allocation chart), консультативный комитет по техническому обслуживанию (maintenance advisory committee), максимальная допустимая концентрация (minimal allowable concentration), пункт анализа работ по техническому обслуживанию (maintenance analysis center), maximal allowable concentration22) Анестезиология: monitored anesthesia care (анестезиологическое сопровождение), Минимальная альвеолярная концентрация23) Иммунология: membrane attack complex24) Космонавтика: Middle Atmosphere Co-operation programme25) Транспорт: Manifest Analysis And Certification, Midair Attitude Correction, Military Airlift Command26) Воздухоплавание: Multi Access Computer28) Деловая лексика: Marketing Advertising And Communication, Middle Area Conference, Multi Actors Cooperation29) Бытовая техника: управление доступом к среде передачи30) Глоссарий компании Сахалин Энерджи: mechanical acceptance certificate, (P) manual alarm call (point), генподряд по системам автоматизации, major automatization contractor главный подрядчик по автоматизации31) Образование: Minority Achievement Committee32) Сетевые технологии: Media Access Controller, mandatory access control, medium access control, message authentification code, код аутентификации сообщений, полномочное управление доступом, управление доступом к линии связи, управление доступом к среде34) Полимеры: maximum allowable concentration35) Программирование: Measured Attenuation Correction36) Автоматика: manual adaptive control37) Сахалин Р: Main Automation Contractor, Manual Alarm Call (P)38) Химическое оружие: MAC daily average39) Безопасность: message authentication check40) Криптография: (Message Authentication Code) имитозащита (по крайней мере, в частных случаях программисты имеют в виду это)41) Расширение файла: Media/Medium Access Control, Message Authentication Code, Multiple Access Computers, Macintosh (Apple Macintosh Computer), Graphic format (MAC Paint)42) Нефть и газ: Main Automations Contract, контракт на основные средства автоматизации, основной контракт по автоматике, основной контракт по автоматике трубопровода, main automation contract43) Нефтеперерабатывающие заводы: Кнопки аварийной пожарной сигнализации44) Майкрософт: код проверки подлинности сообщения45) Общественная организация: Missions Across Canada46) Должность: MAKEUP ART and COSMETICS, Management And Administrative Computing47) Международная торговля: Market Access & Compliance -
10 category creeping
нарушение пределов категорий товаров и услуг
Подобное нарушение происходит в тех случаях, когда маркетинговый партнер осуществляет рекламную деятельность в отношении товаров и услуг, не относящихся к категории, на которую ему были предоставлены маркетинговые права, и тем самым вторгается в категорию товаров и услуг других маркетинговых партнеров (нарушение спонсорами прав других спонсоров) или самовольно расширяет границы категории, на которую были приобретены права.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
category creeping
It occurs when a marketing partner extends the Games advertising and communication activities beyond its product category for which it has acquired marketing rights, thus infringing on the product category of other marketing partners (sponsor-on-sponsor infringement) or insinuating a broader product category than what has been purchased.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > category creeping
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11 CAM
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12 service
1. n1) работа; служба; сфера деятельности2) линия связи; сообщение; перевозки3) обслуживание, сервис; сфера услуг4) услуга6) уплата процентов (по займам, облигациям)7) вручение (судебной повестки)
- accessorial service
- accommodation service
- accounting system services
- actuarial services
- additional services
- add-on service
- adequate service
- administrative services
- advertising service
- advisory service
- aerial service
- aftersale service
- aftersale technical service
- agency services
- agency service for ships
- agent's services
- agricultural services
- agricultural quarantine service
- air service
- aircraft service
- airmail service
- air passenger service
- air transport services
- ancillary services
- auditing services
- auditor services
- automatic transfer service
- auxiliary services
- back office services
- back-up services
- bank services
- banking service
- beforesale services
- bond service
- bulk service
- bus service
- business services
- buying service
- car service
- cartage service
- cash service
- cash management services
- charter service
- chartering service
- city-terminal service
- civil service
- cleaning services
- coach service
- collection service
- combat zone service
- combined services
- commercial services
- communication service
- commuter service
- competent services
- competitive services
- comprehensive services
- construction engineering services
- consuler service
- consultation services
- consulting services
- consumer services
- container service
- container-on-flatcar service
- continuous service
- contract services
- corporate advisory services
- corporate customer service
- credit and settlement services
- cross-selling banking services
- current services on loans
- custodial services
- customer service
- customs service
- daily service
- debt service
- delivery service
- depositary service
- design services
- development and research services
- distribution services
- emergency service
- employee services
- engineering services
- essential service
- exchange service
- expert services
- export services
- export packing service
- express service
- express air freight service
- express delivery service
- factory services
- fast freight service
- fee-based services
- ferry service
- fiduciary service
- field service
- financial service
- financing services
- first aid service
- first class service
- fishy-back service
- forwarding service
- free services
- freight service
- fringe services
- full service
- full container load service
- full time service
- gate service
- government services
- government debt service
- gratis services
- guard service
- handling service
- harbour services
- health service
- home-delivery service
- industrial services
- industrial extension services
- information service
- infrastructure services
- inland revenue service
- insurance services
- intercity bus service
- inter-city feeder services
- interlibrary loan service
- intermediary services
- Internal Revenue Service
- internal accounting services
- investigation service
- investment services
- invisible services
- irregular service
- janitorial services
- joint rail-air freight service
- large-scale services
- legal services
- lighter service
- liner service
- liner freight service
- liner passenger service
- local services
- long-distance transport service
- loss making services
- low density service
- mail service
- maintenance service
- management service
- management advisory services
- market services
- marketing service
- mass service
- medical service
- merchant service
- military service
- mixed service
- municipal services
- National Giro Service
- National Health Service
- news service
- night service
- night depository service
- nonpreferential service
- nonscheduled service
- nonstop service
- occupational guidance service
- on-board passenger service
- operating services
- outdoor service
- outside service
- overland service
- paid services
- passenger service
- pensionable service
- permanent service
- personal service
- personal banking services
- phone inquiry service
- pick-up service
- piggyback service
- pilot service
- pilotage service
- placement service
- plant quarantine service
- postmarketing service
- postsale service
- preemptive service
- preferential service
- presale service
- prior services
- priority service
- processing services
- professional services
- prompt service
- proper service
- protocol service
- public service
- Public Health Service
- publicity service
- public transport service
- quality control service
- quick repair service
- rail service
- railroad service
- railway service
- railway ferry service
- reciprocal services
- regular service
- rental service
- repair services
- retail service
- retail banking service
- road transport service
- ro-ro service
- safe deposit services
- safety service
- sanitary service
- scheduled service
- scheduled debt service
- security service
- self-dial long-distance service
- senior service
- settlement service
- shipping services
- ship's agency service
- shuttle service
- single-carrier service
- site services
- small-scale services
- social services
- specialized service
- statistical service
- supervisory services
- support services
- technical service
- technical control service
- technical information service
- technological services
- telecommunication service
- telephone service
- through service
- ticker service
- top-notch service
- tourist services
- towage service
- trade information service
- trailer-on-flatcar service
- training services
- tramp service
- transport service
- transportation services
- travel service
- trouble-free service
- trunk line service
- trust services
- tug service
- turnabout service
- underwriting services
- unremunerative services
- up-to-date service
- urgent service
- warranty service
- watchman service
- welfare services
- service by mail
- service by post
- services in advertising
- service in bulk
- services in publicity
- services of an agency
- service of loans
- service of notice
- service of papers
- services of personnel
- service on call
- service to customers
- services to visitors
- service without interruption
- service with waiting
- record services and archives
- in service
- fit for service
- unfit for service
- bring into service
- charge for services
- complete service
- do services
- enlist the services of smb
- employ services
- furnish services
- give services
- go into service
- maintain a service
- maintain regular service
- make use of services
- offer services
- pay for services
- perform services
- provide services
- provide customer service
- publicize services
- put into service
- render services
- require services
- resort to services
- retire from service
- run services
- sell advisory services
- start service
- supply services
- suspend the service
- tender one's services
- undertake a service
- use the services of a lawyer
- utilize services2. v1) обслуживатьEnglish-russian dctionary of contemporary Economics > service
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13 direct
1. прил.1) общ. прямойSyn:2) общ. прямой, открытый, откровенный, правдивый; ясный, недвусмысленный, очевидный, явныйdirect person [question, reply\] — прямой человек [вопрос, ответ\]
Syn:See:direct appeal, direct contempt, direct democracy, direct discrimination б), direct estoppel, direct liability 1) б)3) общ. прямой, непосредственныйdirect ancestor [heir\] — прямой предок [наследник\]
to have a direct interest in smth. — быть непосредственно заинтересованным в чем-л.
He had direct charge of the laboratory. — Лаборатория находилась в его непосредственном подчинении.
Syn:See:direct access, direct action, direct advertiser, direct advertising, direct approach, direct barter, direct bill, direct business, direct buying, direct cause, direct charging, direct communication, direct competitor, direct consequence, direct constraint, direct consumer sales, direct consumption, direct contact, direct control, direct conversion, direct cost, direct costing, direct customer, direct damage, direct damages, direct data entry, direct debit, direct delivery, direct demand, direct deposit, direct descendant, direct discrimination а), direct effect, direct election, direct environment, direct equity investment, direct execution, direct expense, direct export, direct exporting, direct exposure, direct feedback, direct finance, direct financing, direct foreign investment, direct government payments, direct grant, direct heir, direct hour, direct house, direct impact, direct implementation, direct import, direct importing, direct inference, direct influence, direct infringement, direct injury, direct insurance, direct insurer, direct interference, direct investment, direct knowledge, direct labour, direct lease, direct leasing, direct lending, direct letter of credit, direct liability 2) а), direct light, direct loan, direct loss, direct mail, direct mailer, direct mailing, direct maintenance cost, direct man-hours, direct manufacturing expenses, direct marketer, direct marketing, direct material cost, direct materials, direct measure, direct measurement, direct media, direct method, direct motive, direct observation, direct outlays, direct overhead, direct paper, direct participant, direct payment, direct payout, direct payroll costs, direct placement, direct placing, direct plagiarism, direct posting, direct premium earned, direct premium written, direct premiums, direct premiums earned, direct premiums written, direct producer, direct production, direct profitability, direct project cost, direct promotion, direct purchase, direct purchasing, direct questioning, direct quotation, direct reinsurer, direct response, direct restrictions, direct result, direct revelation mechanism, direct rule, direct sale, direct sales, direct sales force, direct selling, direct settlement, direct store delivery, direct suit, direct supervision, direct supervisor, direct tax, direct taxation, direct test of financial balance, direct testing, direct tracing, direct transfer, direct transformation, direct transition, direct utility function, direct vendor delivery, direct viewing, direct violation, direct vote, direct wages, direct worker, direct write-off, direct writer, Direct Health and Medical Insurance Carriers, Direct Life Insurance Carriers, Direct Selling Establishments4) общ. полный, абсолютныйIs not this the direct contrary of what was admitted before? — Не является ли это заявление прямо противоположным сказанному ранее?
Syn:5) лингв. прямойSee:6) мат. прямойа) (отвесный, горизонтальный, перпендикулярный данной плоскости)See:7) астрон. движущийся с запада на восток ( о небесных телах)8) тех. последовательный, постоянный ( главным образом в словосочетаниях)2. нареч.общ. прямо, сразу, непосредственноI shall communicate with you direct. — Я сразу же свяжусь с вами.
His orders have come down to him direct from on high. — Он получил приказ непосредственно сверху.
Syn:3. гл.1) общ. обращаться, адресовать, писать (куда-л.)to direct words [remarks\] to smb. — обратиться к кому-л. со словами [замечаниями\]
Direct to me at Mr. Hipkis's. — Пишите мне на адрес мистера Хипкиса.
Syn:2) упр. руководить, управлять, контролироватьto direct a business [a campaign\] — руководить предприятием [компанией\]
Wisdom is profitable to direct. — Мудрость помогает управлять.
Syn:3) упр. приказывать, указывать; предписывать, давать указания [распоряжения\]as directed — в соответствии с указаниями [с предписанием\]
to direct John to drive to New York — распорядиться, чтобы Джон ехал в Нью-Йорк
The council directed the Chief Fire Officer to prepare a survey of fire precautions in schools. — Совет поручил начальнику пожарной охраны подготовить доклад об уровне пожарной безопасности в школах.
He is directed by his conscience. — Он следует велениям своей совести.
Syn:4) юр. решатьThe judge directed the verdict for the defendant. — Судья решил дело в пользу ответчика.
5) общ. наставлять; давать советы, учить; инструктироватьto direct smb. in matters of diplomacy — быть чьим-л. наставником в вопросах дипломатии
6) иск. дирижироватьSyn:7) иск. ставить (пьесу, спектакль, сцену, мизансцену, фильм)8) общ. направлять (людей, усилия, действия, внимание); побуждать, подсказыватьto direct one's eyes — обратить свой взор (куда-л.)
to direct one's steps — направляться (куда-л.)
to direct one's efforts [energies\] to smth. — отдавать силы [энергию\] чему-л.
They were directed to work at the archives. — Они были направлены на работу в архив.
In love it is heart that directs you. — В любви тебе все подсказывает сердце.
They directed the attacks against the enemy's seaports. — Они направили свои удары на вражеские порты.
Syn:9) общ. указывать дорогуCan you direct me to the nearest railway station? — Не подскажете дорогу к ближайшей железнодорожной станции?
Syn:10) общ., воен. целить(ся), нацеливать(ся), направлятьSyn:
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